fullcatastrophe

Words fail

In Uncategorized on February 8, 2011 at 10:03 am

Andy “Efforting An Effective Interface Of Fact & Comment Related Material” Bell

There comes a time when enough is enough.

The following paragraph goes beyond that moment.

”Our member and fan experience is paramount and we’re working with all stakeholders to ensure they understand the nuances of football supporters”.

It’s part of an article in the Age about a stand-off between the Melbourne Victory & its fans.

I won’t go into that yarn, but I will direct every ounce, milligram and thimbleful of scorn I can muster at Victory’s general manager of operations, Trent Jacobs.

He is the author of the words quoted above.

Well, the first thing Mr Jacobs needs to operate is the English language.

”Our member and fan experience is paramount and we’re working with all stakeholders to ensure they understand the nuances of football supporters”.

What the hell does that mean ?

I think it means; having a good time at the game is important and we’re doing our best to make sure that happens.

“Fan experience”. “Stakeholders”. “Nuances of football supporters”.

Robbie the Robot would sound more sensible.

We hear about elites using their own kind of lingo.  The political tribes, the media monsters and so on.  But how about the creeping and ongoing linguistic usage deficiency delivery by the niche directed message strategies of ….  OMG it’s catching.

Organisations, governments and sporting businesses (yes businesses, not clubs) now use a means of expression that expresses nothing but fills the need for a 8 second soundbite or a required comment on a controversial matter.

The maxim is: Say something, but express nothing.

Mr Johnson of the Melbourne Victory isn’t any more guilty  than any other spokesman or woman who has put a few words in some sort of order and chucked a verb in.

Sorry, Mr Johnson of the Melbourne Victory isn’t any more guilty than any other spokesman or woman who has activated the necessity to supply a verbally based organisational message in reaction to an expression of interest by a content aggregating media company which meets all benchmark requirements.

Australians are renowned for their colourful use of the language.

Luckily, management speak hasn’t yet infiltrated the users of the 55 tram or the ranks of  Doggies supporters in Bay 23.

If & when it does, geologically historical projectiles will be activated against corvidite avian stakeholders.

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  1. I get nauseated by repeated requests from my (American) employer to ‘reach out’ to people. Are we suddenly the Four Tops?

  2. Sport and politics. The lines are becoming increasingly blurred.

    Questions aren’t answered. Messages are delivered. It’s why I had to get out of the “industry”

    Well said sir.

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