fullcatastrophe

Far too hard

In Uncategorized on November 8, 2011 at 12:12 pm

The title is deliberate.  As you shall become aware …

There I was pushing my trolley around a certain supermarket in a certain suburb  when I became aware of something about the world that I had never known before.

Everybody, absolutely everybody,  in the whole wide world buys certain food items.

From Burkino Faso to Brunswick there are two transactions which happen without fail.

Mince & sausages.

I never knew bangers & mash was so popular in Kyrgyzstan and shepherds pie was the gastronomic “it” in Niue.

It must be true because a poster told me.

This is the point I am, laboriously perhaps, working towards.

And I blame one man.

And the money (you have to click on the clip) is why we get nonsense like “because we all buy sausages” not to mention “because we all buy mince”.

The “A” word.

Advertising.

Does it help us ?

Of course, we need to know things and all that baloney but do we need to know it in such a crass way ?

We ALL know that not everybody buys mince, sausages and, even, milk BUT we allow this stuff to pass without even making a snarky comment.

Except here.

Come on people.

Let us rise up against “because we all” and the rest of the pointlessness.

“Farmhouse” and/or  “traditional” for any food products.

“Special time” for any television show that begins 10 or more minutes either side of its usual  start point.

“Sparkling fresh” for any product that’s been in a warehouse in south western Sydney for at least three months.

Can we please be mad as hell.

As people have said:

“Advertising is an environmental striptease for a world of abundance.” – Marshall McLuhan
 
“Advertising is legalized lying.” – H G Wells
 
“Society drives people crazy with lust and calls it advertising.” John Lahr
 
A trifecta of smarties there, a counter balance for my deliberately smutty title of this blog which, if you have reached this far, served its purpose.
 
Now to restore the balance, here’s something unsullied and simply glorious.
 
Oh and don’t forget to listen to a classic edition of “The Full Catastrophe” on Saturday night on Joy 94.9 at the special time of one minute past nine.
 
Because we all love Bea Arthur.
 
 
And that IS true.

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