Posted by Hikaru “Ageing out of a demographic next year” Freeman
18-35, considered by many marketers to be the prime demographic. They’re the ones who have the highest spending power and the highest control of it.
We’re the ones who are first in mind of all those media and marketing execs when the latest blockbuster is released at the theatres, or when that show can’t stand seems to still be on the air for its umpteenth series.
This coming Wednesday I turn 34. I wholeheartedly embrace it.
Really, I do.
But not all 18-35s are created equal.
So as I prepare to enter a deeper twilight of being the most desirable demographic, I decided to take a merry little stroll through some of my musical memories of a fully Catastrophic year spent on The Full Catastrophe, while also sharing some songs that I’ve been wanting to share with all you Catastrophettes worldwide.
I’d like to end this preamble with two of my favourite scenes from Designing Women.
This edition’s closedown is double act.
First, a Milwaukee closedown:
I could use the most recent closedown (which in its self is pretty rare in the US these days) from 2006, which you can see here from WCGV in Milwaukee, but for true nostalgia and to show you what I grew up with, it’d be only right to use the classic 1971 version. This version called “Flag Evolution” was considered so perfect that I remember it being used all the way up until the late 1990s. In fact, WITI-TV in Milwaukee resurrected it once in 2004 one time when the analog transmitter needed maintenance.
If you ever want to get a quick primer in US History (well at least up until 1971), this is it. Pay attention to the stars.
And finally, TVNZ. Presented here not just because I think it is one of the best ever closedowns created, but also because my birthday also happens to be Waitangi Day, so on some level I feel quite close to New Zealand.
Town – Minako Yoshida
(For two weeks last year, Town was a closer on TFC, it’s only fair that Minako Yoshida’s funk opus be featured at the very top of the show. This is the live version.)
Hole in My Heart – Cyndi Lauper
(Vibes was one of my favourite movies growing up. I was 9 when it came out, so I was old enough to go see it. Although panned at the box office, Cyndi did an amazing job acting, and is in my mind as a great a comedic actress as a singer. Here she is performing the song in Yokohama, which is interestingly enough home to a significant Chinese community.)
Gone with the Night – Patrice Rushen
I Didn’t Mean To Turn You On – Mariah Carey
(Glitter was also panned at the box office, although it did also suffer from being a camp movie set in New York and released roughly around the same time as the events of 11 September 2001. Nonetheless, Mariah Carey–who in my view is very good at singing upbeat R&B and sadly doesn’t do it too often–manages to outdo both Cherelle (the original singer of “I didn’t mean to turn you on”) and Robert Palmer (whose cover was very big in the 1980s) with her version.)
Your Easy Lovin’ Ain’t Pleasin’ Nothin’ – Mayer Hawthorne
(Mayer is from Detroit, and you can definitely hear the influence of classic Motown in his music. 2 February also happens to be his birthday, and he’s turning 34 as well.)
Can’t Get Enough – Junko Ohashi
Disco Hit Mix – Nuša Derenda & Alenka Godec
(From the only country with “love” in it, as RTVSLO is fond of reminding us every year come Eurovision time. Nuša has built a pretty solid career from her Eurovision days when she sang “Energy” in Copenhagen. Alenka has done several EMAs, but has yet to get the nod. Here’s La Derenda performing a medley of EMA hits–mostly hers.)
Travelling – Hikaru Utada
(It was only a matter of time that I get to she who proves that Hikaru is a gender neutral name. Hikaru Utada was raised in New York City and has pretty much steadfastly refused to follow any drum but her own. She’s released two English albums to moderate success, but her JPop work is considerably better known. Travelling is my favourite song of hers. She wound up marrying the director of the video, probably because he certainly captures her quirkiness excellently.)
Non E’ Per Sempre – Eiffel 65
Teardrop – Original Love
Fooled By A Smile – Swing Out Sister
(Swing Out Sister is one of my earliest musical memories. To a young child who felt “stuck” in drab Milwaukee, they personified the height of cool. My late mother and I would listen to them whenever we went on long drives, most often to the airport. To this very day, whenever I hear them I’m transported to a world of amusing adventures of the well-travelled.)
Get It Right – Aretha Franklin
(Sister Sha-Pow has the Beyonce prayer, I have the Aretha moment. No show is ever right without Aretha.)
Do I Have To Do It All Over Again? – The Monkees
(See this week’s Must Watch Radio for more about The Monkees & Head. Pre-fab or not, they reclaimed themselves rightly as artists by the end.)
Fiesta – Soulhead
(I reckon we can call them Australia’s Own, as they lived here and in NZ for a year improving their English pronunciation. The video is a very impressive homage to “Gonna Make U Sweat” by C + C Music Factory. And yes, the fact that homages to early 1990s music popping up in 2007 does make me feel the hand of time.)
GALAXY BOY – Aira Mitsuki
(This edition’s WJTs are WJT-y in exclesis. Make no bones about it, Aira is auto-tuned to the max, and the video is a homage to both 80s anime, in particular City Hunter.)
Forces – Susumu Hirasawa
(Susumu Hirasawa is on some level the Japanese Peter Gabriel if Peter Gabriel never had a pop period in the 80s. He revels in his weirdness, knowing that it’s backed up by solid musical genius. He’s been a maverick since the 1980s and that is a great thing.)
Secret Love – Mariya Takeuchi
Di Fronte All’Amore – Dusty Springfield
(In the 1960s Dusty Springfield was practically a standard feature of the Sanremo songfestival in Italy. In my opinion, this is her best Sanremo song. The English version is called “I Will Always Love You.”)
(BONUS: As was often the style of the time, Dusty was paired with an Italian artist, in the case of “Di Fronte All’Amore, it was Gianni Mascolo, who represented Switzerland in 1968. Here is his version for comparison.)
Beat Don’t Stop – C-ROD featuring Jason Walker
(Jason Walker’s music was the sound of my New York years (2001-2009). This is his latest collaboration with C-Rod. He wears the moniker “Diva Jason Walker” with serious pride.)
Boogie Woogie Train of Love – Ann Lewis
This edition’s Must Watch Radio:
- A handy-dandy ultra portable podcast version of this edition of The Full Catastrophe (NOW AVAILABLE!)
- The Full Catastrophe Blind Date!
- The Full “True Blue” Catastrophe – 26th January 2013 (fullcatastrophe.wordpress.com)
- The Divided States of America Podcastrophes (fullcatastrophe.wordpress.com)
- The Full “Yo Ho Ho” Catastrophe – 22nd December 2012 (fullcatastrophe.wordpress.com)
- The Full “Bunting & Frolics” Catastrophe – 15th December 2012 (fullcatastrophe.wordpress.com)